Share a bit of what your customer is currently struggling with. Relate to their current state and emphasize with them.
Let them know you've been where they are, struggling to solve this very important problem.
Use examples and real life struggles you've gone through to show you're relatable. Be honest, don't write anything on your sales page that is not true.
This section can be 100-200 words long. The next sections will showcase how your product can help them solve this problem and share other student's testimonials/proof.